Over the years, Corona fans around the world have embraced an iconic ritual: enjoying the beer with a slice of lime in the bottle’s neck, ideally at sunset.

That lime slice has become a symbol of the brand, and of the people who drink it. After all, both lime and sun have always been central to Corona’s ads, communications, and campaigns. But what happens when the sun “disappears” for a few minutes during the day?

On October 2, 2024, part of the world was lucky enough to receive the Annular Solar Eclipse: a phenomenon in which the Moon is positioned between the Earth and the Sun but does not completely cover the Sun.

A date that, for Corona, would be a great opportunity to enter the conversation. So how can Corona's famous lime slice ritual continue even in a moment with less sun? Through something that only a beer made with 100% natural ingredients could do: use other natural ingredients, such as the sun, the eclipse, and human skill to accomplish such an act.

On a day when there would be “less sunlight”, we recreated this ritual in the most natural way possible by turning the half-eclipsed Sun into a symbolic lime slice, captured by photographers across the globe.

Nature-specialized photographers spent nearly two months studying locations, sun elevation, and weather patterns from strategic locations across Brazil, Chile, Uruguay, Argentina, and the Central Pacific to find the perfect spot to capture a fleeting alignment in a matter of minutes. Despite the complexity, the campaign was launched the same day the eclipse occurred.

The image reinforced the iconic nature of Corona’s ritual and deepened the connection between the brand and its community, celebrating the timeless behavior of enjoying a cold Corona with lime and sunshine.

The image of the eclipsed sun as a lime slice not only brought the iconic Corona ritual to life in a new, natural way but also became the brand’s most engaged product post of the year.

With 186 million impressions and 96% positive sentiment, the work achieved brand metrics and reinforced Corona’s core equity: sunset, lime, and nature. The campaign didn’t just connect with fans, it resonated across nature and science communities.

Most importantly, it drove immediate business results: on the day of the eclipse, delivery orders increased by 12% via Zé Delivery app. And in a moment when AI dominates content creation, this project distinguished itself by using no artificial intelligence—just human craft, perfect timing, and the power of nature.