Techem is a service provider for digital solutions in the building sector.

Their smart heat cost allocators make measuring easy without the usual hassle: you can forget about scheduling appointments or the need to be present.

And most significantly: no meter reader will ever chime your doorbell and Ding Dong at your house. This insight was the springboard for our campaign and opened up a world full of amusing situations. Because let’s face it: the meter reader guy never really comes at the right time.

Techem‘s newest generations of heat cost allocators can remotely read the gas meter. We were tasked to deliver a campaign that makes them stand out in the market. But how to promote them in a fun and unexpected way?

Ding Dong. In our song, one hilarious situation follows the next – authentically and effortlessly the singers portray ridiculous moments right when the meter reader surprisingly rings the doorbell.

It was crucial to not only be able to relate to each moment but also to the cast itself. Voices that you can see yourself in and that reflect the levity and wit of the score. The puristic sound arrangement creates a musical foundation that’s dynamic in intensity and yet feels minimalistic and raw.

It kept the focus on the vocals and allowed us to be flexible with punctuation and phrasing. We created melodies that were memorable and playful without being over-the-top – the highest notes were tastefully hit in a reasonable range.

The singers explored different accentuations and timbres which allowed each character to come to life in their own special way. This all adds to the lighthearted nature of the song.

Techem saw an unprecedented rise in the number of remotely read allocators ordered during the first week of the campaign’s release, demonstrating that the playful approach of the campaign encouraged immediate results.

“Ding Dong“ exemplified how humour can transform tech-product marketing, proving that sometimes the best way to reach audiences is to make them smile. By leveraging fun and a universally relatable insight, the campaign successfully shifted perceptions of Techem’s heat cost allocators from boring and complex to accessible and engaging.