Regional Network of the Year: North America
Ogilvy
Silver
Health & Wellness-Craft
Direction
| Entrant: | Grey Mexico, Mexico City |
| Brand: | Femess, México Vivo - The Trevor Project, Sico and Gilead |
| Title: | "More Than Words" |
| Corporate Name of Client: | Femess y México Vivo |
| Client Company: | Femess y México Vivo, Mexico City |
| Client CEO: | Rodrigo Moheno Mendoza |
| Agency: | Grey Mexico, Mexico City |
| Agency CEO: | Coral Arnedo |
| Agency Global Chief Creative Officer: | Gabriel Schmitt |
| Agency Global Creative Partner: | Diego Medvedocky |
| Agency Chief Creative Officer: | Alexis Ospina |
| Agency Creative Director: | Gerardo Vila Alonso |
| Agency Creative Director - Copy: | Gerardo Vila Alonso |
| Agency Creative Director - Art: | Mario Berber |
| Agency Associate Creative Director: | Francisco Escalante |
| Agency Associate Creative Director - Art: | Lenin Valencia |
| Agency Global Senior Creative Manager: | Catrina Ramos |
| Agency Global Craft Partner: | Costanza Rossi |
| Agency Global Producer: | Emiliano Alvarenga |
| Agency Global Head of Creative Excellence: | Emma Tonetti |
| Agency Global Creative Reputation: | Florencia Kessler |
| Agency Senior Copywriters: | Samuel Morales/Jacqueline Verduzco |
| Agency Art Director: | Rosario Ovando |
| Agency Producer: | Leah Pagés |
| Production Company: | CATATONIA, Mexico City |
| Production Companies Managing Director(s): | Hari Sama/Veronica Valadez |
| Production Company Director: | Gerard Mates |
| Production Companies Senior Executive Producer(s): | Veronica Valadez/Encarna Moreno/Alfonso Sanchez/Carolina Sinagawa |
| Production Company Line Producer: | Julio Castillo |
| Production Company DoP: | Leo Calzoni |
| Production Company Art Director: | Amilcar Espadas |
| Production Company Direct Sound: | Marycruz Álvarez |
| Production Company Production Coordinator: | Julio Castillo Jr. |
| Production Company Costume Design: | Maximiliano Patko |
| Post-Production Companies: | Fantastic Post, Mexico City/Cuatro Catorce Post, Mexico City |
| Sound Design Companies: | La Cueva Del Oso, Mexico City/Sauvalle, Mexico City |
Cultural Context:
In Mexico the LGBTIQ+ community has gained many spaces mainly in the CDMX, but unfortunately in the rest of the country, prejudice, discrimination and violence are still present.
The Problem:
This a topic that is rarely talked about in the media, that is why the film “More than words” was launched as part of the commemoration of the Day against Homophobia, Biphobia, Lesbophobia and Transphobia 2025 “The Power of Communities”, FEMESS, MEXICO VIVO, TREVOR PROJECT, SICO and GILEAD, presented a two-minute short film, for the prevention of suicide in the LGBTIQ+ community.
In Mexico, one in three LGBTIQ+ people in Mexico have thought about or attempted suicide, 28.7 percent of sex-gender diverse people over the age of 15 have had suicidal thoughts or attempts in their lifetime, according to 2021 data from the National Institute of Statistics and Geography (Inegi) Source: ENDISEG 2021.
The Solution:
We created a film in which we take a cold statistic and show a reality that happens in Mexico and nobody wants to see: the suicide of the LGBTIQ+ community.
The Results:
Generating a message for society to leave behind the prejudices, the signs, discrimination and violence towards people of the LGBTIQ+ community showing that words kill.
Views: 229,986 Total impacts: 77,529,609 The performance of the 24/7 online support and counseling service through the PARESS platform increased significantly, from 911 contacts in April to 2,890 in May (+217.2%), and continued to increase to 7,560 (+729.9% compared to April) in June.