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Grand LIA

Creative Strategy

AMVBBDO, London

Brand: Libresse/Bodyform

Title: "Livefearless - The Heart & Guts Behind The Blood"
Finalist

Creative Strategy
Automotive

Publicis Conseil, France

Brand: Renault

Title: "Long-term"
Gold

Creative Strategy
Beauty & Well-being

AMVBBDO, London

Brand: Essity - Bodyform

Title: "Never Just A Period"
Finalist

Creative Strategy
Branded Content

Prime Weber Shandwick, Stockholm

Brand: Komatsu: Demining Cambodia

Title: "Stories of Gentle Giants"
Gold

Creative Strategy
Branded Entertainment

McCann Paris, Paris

Brand: L'Oréal Paris

Title: "The Final Copy of Ilon Specht"
Silver

Creative Strategy
Branded Entertainment

INNOCEAN, Seoul

Brand: IONIQ

Title: "Night Fishing"
Gold

Creative Strategy
Breaking Sector Convention

Publicis Conseil, Paris

Brand: AXA

Title: "Three Words"
Gold

Creative Strategy
Breaking Sector Convention

Rethink, Toronto

Brand: Molson Coors

Title: "Paid Through Parents"
Silver

Creative Strategy
Breaking Sector Convention

BETC, Paris

Brand: Heetch

Title: "Choose Uber"
Silver

Creative Strategy
Breaking Sector Convention

Publicis Conseil, France

Brand: Renault

Title: "Long-term"
Bronze

Creative Strategy
Breaking Sector Convention

Prime Weber Shandwick, Stockholm

Brand: Komatsu: Demining Cambodia

Title: "Stories of Gentle Giants"
Gold

Creative Strategy
CPG/FMCG

Rethink, Toronto

Brand: Molson Coors

Title: "Paid Through Parents"
Finalist

Creative Strategy
Consumer Insight

BETC, Paris

Brand: Laboratoire Gallia

Title: "Mommyphone"
Silver

Creative Strategy
Contextual Insight

Havas HOY, Mexico City

Brand: Volaris Airlines

Title: "W1NG COD3S"
Bronze

Creative Strategy
Contextual Insight

TOPic, Beijing

Brand: Yili

Title: "Twin Sister of Olympic"
Finalist

Creative Strategy
Contextual Insight

Ogilvy Australia, Australia

Brand: TCCC

Title: "Meet me at the Coke Sign"
Gold

Creative Strategy
Creative Use of Data

DDB Colombia, Bogotá

Brand: Procolombia

Title: "Humanimal Tourism"
Finalist

Creative Strategy
Creative Use of Data

Leo Australia, Sydney

Brand: Suncorp Insurance

Title: "Suncorp Haven"
Gold

Creative Strategy
Cultural Insight

AlmapBBDO, São Paulo

Brand: Pedigree

Title: "Pedigree Caramelo"
Gold

Creative Strategy
Cultural Insight

McCann NY, New York

Brand: Last Prisoner Project

Title: "The Pen to Right History"
Finalist

Creative Strategy
Cultural Insight

DAVID, Madrid

Brand: Coca-Cola

Title: "Shades of Red"
Finalist

Creative Strategy
Cultural Insight

Leo Manila, Makati

Brand: McDonald's

Title: "Night Classroom"
Finalist

Creative Strategy
Cultural Insight

VML Singapore, Singapore

Brand: LUX

Title: "LUX Reclaim Her Name"
Finalist

Creative Strategy
Customer Targeting

FCB Health New York, an IPG Health Company, New York

Brand: Sanofi

Title: "Badge of Honor"
Bronze

Creative Strategy
Experiential

GUT, Buenos Aires

Brand: PedidosYa

Title: "Never Stop Ordering"
Gold

Creative Strategy
Finance

Publicis Conseil, Paris

Brand: AXA

Title: "Three Words"
Finalist

Creative Strategy
Finance

POVEM, Communication and Business Consulting, Ljubljana

Brand: Mastercard

Title: "Sign of inclusion"
Finalist

Creative Strategy
Finance

SERVICEPLAN GERMANY, Munich

Brand: Herconomy

Title: "Breastmilk Money"
Finalist

Creative Strategy
Health Care and Pharmaceuticals

FCB, Toronto

Brand: SickKids Foundation

Title: "Fight for Every Birthday"
Gold

Creative Strategy
Long-term Creative Strategy/Effectiveness

AMVBBDO, London

Brand: Libresse/Bodyform

Title: "Livefearless - The Heart & Guts Behind The Blood"
Gold

Creative Strategy
Long-term Creative Strategy/Effectiveness

Ogilvy UK, London

Brand: Dove

Title: "Real Beauty: How A Soap Brand Created A Global Self-Esteem Movement"
Silver

Creative Strategy
Long-term Creative Strategy/Effectiveness

GUT, Los Angeles

Brand: DoorDash

Title: "Flowers Are For Everyone"
Silver

Creative Strategy
Long-term Creative Strategy/Effectiveness

Leo Australia, Sydney

Brand: Suncorp Insurance

Title: "Building A More Resilient Australia"
Silver

Creative Strategy
Long-term Creative Strategy/Effectiveness

Publicis Conseil, France

Brand: Renault

Title: "Long-term"
Bronze

Creative Strategy
Long-term Creative Strategy/Effectiveness

BBDO New York, New York

Brand: Sandy Hook Promise

Title: "Know The Signs"
Silver

Creative Strategy
Original Thinking

DDB Colombia, Bogotá

Brand: Procolombia

Title: "Humanimal Tourism"
Finalist

Creative Strategy
Original Thinking

LePub, Amsterdam

Brand: Philips

Title: "Fixables"
Finalist

Creative Strategy
Original Thinking

Ogilvy, Colombo

Brand: Promate

Title: "Second Life Notebooks"
Gold

Creative Strategy
Partnership & Collaboration

The Kitchen North America, Chicago

Brand: Heinz Mustard

Title: "Heinz Mustard x Mustard"
Silver

Creative Strategy
Partnership & Collaboration

DAVID New York, New York

Brand: Clash of Clans

Title: "Clash the WWE"
Silver

Creative Strategy
Partnership & Collaboration

Rethink, Toronto

Brand: Molson Coors

Title: "Paid Through Parents"
Bronze

Creative Strategy
Partnership & Collaboration

Buzzman, Paris

Brand: Burger King France

Title: "BK x KFC: The Impossible Collab"
Bronze

Creative Strategy
Partnership & Collaboration

Havas Play, Puteaux

Brand: LVMH

Title: "The Partnership That Changed Everything"
Silver

Creative Strategy
Real-Time Marketing

DAVID, Madrid

Brand: Netflix

Title: "Alcaraz Tattoo Reveal"
Silver

Creative Strategy
Retail

SERVICEPLAN GERMANY, Munich

Brand: PENNY

Title: "Price Packs"
Finalist

Creative Strategy
Use of Media

GUT, Buenos Aires

Brand: Mercado Libre

Title: "Boxed Ads"
Finalist

Creative Strategy
Use of Media

Publicis Middle East, Dubai

Brand: Home Centre

Title: "There We Are"
Gold

Creative Strategy
Use of Social Media

Ogilvy Singapore, Singapore

Brand: Unilever / Vaseline

Title: "Vaseline Verified"
Finalist

Creative Strategy
Use of Social Media

Valtech RADON, Stockholm

Brand: RFSU

Title: "Just Give a F*ck"